The BTS Négociation et Digitalisation de la Relation Client program trains students to become sales and marketing managers, from prospecting to building customer loyalty and managing customer relations. They will also have to increase sales, and comply with the company's sales policy.
A BTS in Customer Relations Negotiation and Digitization takes two years to complete after a general baccalaureate. This Bac+2-level diploma can be obtained through initial training or alternatively through work-study programs in public and private establishments. It is a state-recognized level 5 diploma, awarding 120 ECTS credits.
- Train negotiators, sales agents or customer advisors
- Acquire negotiation techniques
- Develop your communication skills with future customers
The BTS in Customer Relations Negotiation and Digitization is open to all holders of a baccalaureate: general baccalaureate, professional baccalaureate.
Application and interview
BTS Negotiation and digitalization of customer relations timetable
| SUBJECTS TAUGHT | Weekly schedule | |
| Year 1 | Year 2 | |
| General culture and expression | 2 | 2 |
| Modern foreign language | 3 | 3 |
| Economic, legal and managerial culture | 4 | 4 |
| Applied economic, legal and managerial culture*. | 1 | 1 |
| Customer relations and sales negotiation | 6 | 6 |
| Remote customer relations and digitalization | 5 | 5 |
| Customer relations and network management | 4 | 4 |
| Professionalization workshop | 4 | 4 |
| TOTAL | 29 | 29 |
Upon graduation, students will be able to work in banking, insurance, retail, industry and e-commerce.
Starting out as salespeople, sales animators, sales promoters, account managers, sales assistants... they can quickly progress to management positions such as e-commerce manager or sector manager.
Training can be financed :
- By the candidate, in whole or in part.
- By the company, in whole or in part.
- By one or more funding schemes, partially or in full (OPCO, Pole Emploi, etc.).
Our training managers, experts in putting together training applications, are also available to answer any questions you may have about professional training schemes and funding.