The BTS in Operational Sales Management trains students to lead teams, manage and develop customer relations and product and service offerings.
They can work in a wide range of sectors, from food distribution to specialized companies.
A BTS in Operational Sales Management takes two years to complete after a general baccalaureate. This Bac+2-level diploma can be prepared through initial training or alternatively through work-study programs in public and private establishments. It is a state-recognized level 5 diploma, awarding 120 ECTS credits.
- Managing a sales unit
- Choose purchasing and sales policies
- Sales promotion
- Managing customer relations
- Identify a company's commercial needs
- Manage and animate the product and service offering
The BTS in Operational Sales Management is open to all holders of a baccalaureate: general baccalaureate, professional baccalaureate.
Application and interview
BTS Operational Sales Management timetable
| SUBJECTS TAUGHT | Weekly schedule | |
| Year 1 | Year 2 | |
| General culture and expression | 2 | 2 |
| Modern foreign language | 3 | 3 |
| Economic, legal and managerial culture | 4 | 4 |
| Developing customer relations and consultative selling | 6 | 5 |
| Animating and stimulating the commercial offer | 5 | 6 |
| Operational management | 4 | 4 |
| Sales team management | 4 | 4 |
| TOTAL | 28 | 28 |
After graduating, students will be able to work in distribution, service and e-commerce companies.
They start out as sales advisors, customer service managers, department assistants and assistant managers. They can then progress to sales manager, department manager, e-commerce manager, drive manager, or sector and department manager. There are also positions for cashier, department manager and customer relations manager.
Training can be financed :
- By the candidate, in whole or in part.
- By the company, in whole or in part.
- By one or more funding schemes, partially or in full (OPCO, Pole Emploi, etc.).
Our training managers, experts in putting together training applications, are also available to answer any questions you may have about professional training schemes and funding.