The BTS Communication program trains students to design and organize advertising, event and relationship
advertising, events and customer relations.
Students will be required to call for tenders and negotiate with service providers, propose communication initiatives, seek out new customers, organize prospecting, advise advertisers and market advertising space.
They coordinate the activities of sales, manufacturing and design managers, and ensure that deadlines and budgets are respected.
A BTS in Communication takes two years to complete after a general baccalaureate. This Bac+2-level diploma can be obtained through initial training, or through work-study programs in public and private establishments. It is a state-recognized level 5 diploma, awarding 120 ECTS credits.
- Search for new customers
- Negotiating new projects
- Coordinate the activities of sales, manufacturing and design managers
- Propose communication actions
- Invite tenders and negotiate with service providers
- Organizing prospecting and marketing public space
- Ensure that deadlines and budgets are respected
The BTS Communication is open to all holders of a baccalaureate: general baccalaureate, professional baccalaureate.
Application and interview
The BTS Communication timetable :
| SUBJECTS TAUGHT | Weekly schedule | |
| Year 1 | Year 2 | |
| Compulsory courses | ||
| Communication cultures | 4 | 4 |
| Modern language A | 3 | 3 |
| Corporate management | 2 | 2 |
| Economy | 2 | 2 |
| Law | 2 | 2 |
| Communication project | 4 | 4 |
| Consulting and advertiser relations | 3 | 3 |
| Operational Watch | 2 | 2 |
| Production Workshop | 4 | 4 |
| Commercial relations workshop | 2 | 2 |
| TOTAL | 28 | 28 |
After graduating, students will be able to work in marketing, communications and advertising agencies, consulting firms and recruitment agencies.
You could work as a press officer, communications assistant, community manager or press and public relations officer.
Training can be financed :
- By the candidate, in whole or in part.
- By the company, in whole or in part.
- By one or more funding schemes, partially or in full (OPCO, Pole Emploi, etc.).
Our training managers, experts in putting together training applications, are also available to answer any questions you may have about professional training schemes and funding.