Master Business Engineer


2 years


1 School week / 1 Company week

RNCP title

Level 7 certified qualifications
recognized by the French State

The "Business Engineer" professional certification is registered for 3 years with the RNCP (Fiche RNCP 35760) by decision of the Director of France Compétences following the opinion of the Professional Certification Commission on 08/07/2021 at qualification level 7, with NSF code 312 under the title "Ingénieur d'Affaires" with effect until 08/07/2024, issued by C3 Institute, the certifying body.

This professional certification is made up of 5 skill blocks. Blocks of competencies represent a modular and progressive means of access to certification, as part of a training program or a VAE process, or a combination of these means of access.

Train marketing professionals capable of designing and selling customized solutions to create customer value.

At the end of the course, you will have acquired the skills to :

  • Design and implement sales strategies for high-level customers
  • Master the complete sales cycle (from prospecting to customer loyalty) in all business sectors
  • Manage strategic projects (elaborate negotiation, sales team management)

The course leading to the "Ingénieur d'Affaires" (IA) professional certification is designed for learners:

- Holders of a level 6 diploma (Bac + 3). A copy of the diploma will be required at registration and must be submitted on the platform.
- Holders of a level 5 diploma (Bac+2) with 3 years' experience in the field.

However, with a waiver request, it is possible to enroll candidates in the 1st year if they can prove :

- Level 6 (Baccalaureate + 3) with proof of equivalence from the home establishment


For foreign diplomas, an ENIC NARIC or Campus France recognition certificate will be required to justify the skills acquired and the level of training validated.

The course, divided into five skill blocks, takes place in hybrid mode (access to an e-learning platform, face-to-face Business Game courses by specialty group).

A tutor is on hand throughout the course to answer students' questions.

The training program is illustrated by numerous examples and is very progressive; each block of skills validated by assessments gives access to the next block.

In addition, briefs are required at the end of each skills block.

At the end of the course, a professional dissertation is written and presented, and validated by a jury.

Admission is decided after examination of the application and an interview by a training entrance jury. Candidates interested in the prospects of this profession are assessed on the following criteria

The aim of this assessment is to measure your motivation and potential to acquire all the skills you need for your future career.

Defining and steering the strategic direction of a customer-focused BU

  • Carry out a market study based on your economic sector
  • Drawing up, preparing and managing a strategic plan
  • Identify and define a brand and/or product policy
  • Defining and implementing an omnichannel strategy
  • Define, manage and develop the customer experience
  • Establish performance indicators

Managing a BU's sales and promotional development

  • Define and develop marketing and sales policy
  • Prospect, develop and enhance the customer experience
  • Implement and develop a sales campaign
  • Plan and coordinate sales actions

Managing the economic and financial performance of a BU

  • Study and interpret economic and financial dashboards
  • Calculate sales forecasts and contribution margins
  • Manage the BU's quantitative and qualitative objectives
  • Analyze and calculate investment requirements
  • Ensuring BU's financial and economic sustainability

Drawing up a complex, multimodal sales proposal

  • Develop your customer portfolio
  • Determine the feasibility of a project
  • Develop an offer that meets customer expectations
  • Conduct business negotiations to convince the customer to sign
  • Identify specific clauses to contractualize the offer

Project management and internal and external resources

  • Manage internal and external resources to bring a project to fruition
  • Implement levers for continuous performance improvement
  • Manage teams to achieve operational objectives
  • Identify areas for improvement using a business review

On completion of the course, you can move into the following professions:

- Business Engineer

- Technical sales engineer

 - Business Manager

  - Business developer

- Key account engineer

 - Project Manager

- Project engineer

- Sales Manager

- Key Account Manager 

Training can be financed :

  • By the candidate, in whole or in part.
  • By the company, in whole or in part.
  • By one or more funding schemes, partially or in full (OPCO, Pole Emploi, etc.).

Our training managers, experts in putting together training applications, are also available to answer any questions you may have about professional training schemes and funding.

If you'd like to find out more, please don't hesitate to contact us.