Bachelor of Business Administration

• Manage the marketing and sales activities of a BU (Business Unit),
• Legal and administrative management of teams,
• Manage the financial and economic performance of a BU,
• Designing and managing BU communications

The Bachelor of Business Administration - BBA is open to all holders of a baccalaureate: general baccalaureate, professional baccalaureate.

Application and interview

Semester 1
Introduction to Business Management Fundamental concepts of business management and organization
organization
Financial Accounting Basic accounting principles, financial statements
Microeconomics Functioning of markets, theory of demand and supply

Semester 2
Basic Marketing Marketing principles and strategies, market research.
Operations Management Principles of production and operations management.
Macroeconomics Large-scale economics, economic policy and globalization.
Financial Management Introduction to finance, asset and liability management.
Business Law Legal framework for business, contract and corporate law.
Business Mathematics Statistics, algebra and calculations applied to business.
Communication Skills Written and oral communication in a professional environment.

Human Resources Management, Coaching and Communication (HRMC)

The management of human resources is of paramount importance in any company, and this task falls to the manager. In addition to the need for management training, he or she must be sufficiently equipped to strengthen the team spirit of the group he or she manages.
The coaching process for company directors, entrepreneurs and HR managers is based on tailor-made support. The reasons for this differ from one coachee to another
one coachee to another (strengthening leadership, improving communication...).

International Purchasing and Supply Chain (AISC)

The purchasing and supply chain functions are becoming increasingly strategic, both in the quest for productivity gains and in the creation of added value for customers.
and in creating added value for customers.

Their attachment to General Management, particularly in industry and services, distribution and e-commerce, testifies to the strong contribution made by purchasing and supply chain functions to corporate development or turnaround. The development of strategic and operational consulting in these functions also demonstrates this.

Sales Marketing and E-Commercial Development (MVDEC)

The development of e-commerce has forced marketers to rethink their strategies, optimizing the relationship with the customer.

With its new methods and tools, digital marketing (or e-marketing) has made its mark
for companies specializing in online commerce.

Like traditional marketing, digital marketing aims to optimize a company's sales. However, in an e-commerce environment, this objective is taken to the extreme, by seeking to establish an even more advanced and personalized relationship with the customer.

Hotel, restaurant and tourism management (GHRT)

Hospitality and tourism degrees can specialize in one area of the industry, such as sustainable tourism development, or cover a wide range of subjects.

These can include courses in management, accounting, sales and marketing, business administration, product design and intercultural communication.

This module offers students the opportunity to travel abroad to gain practical experience and industry training through an internship. Hospitality or tourism students often study a modern language alongside their degree to better prepare for an international career.

Luxury Communication and Marketing (CML)

With the advent of new technologies, the world of commerce has undergone major changes.

This situation has not left the world of luxury indifferent. It has also taken an interest in this trend to promote a quality product. In this sense, luxury companies need to adopt a new marketing strategy to impress their customers.
As a result, luxury communication has become an industry in its own right.

Artificial Intelligence and Big Data Management (IABDM)

Are you passionate about computers and new technologies? Are you interested in artificial intelligence? Discover our Big Data and Artificial Intelligence (AI) specialization, and get to grips with intelligent computer programming. Thanks to AI, you'll be able to design high-quality Deep Learning solutions.

Once you've graduated, you'll have access to the following positions in all sectors:

• sales manager,
• marketing manager,
• import-export commercial,
• Brand manager,
• administrative manager,
• administrative and financial manager,
• business developer,
• web project manager,
• junior product manager,
• project manager in purchasing and international transactions,
• project manager in negotiations and business development